University of Lodz

degree

Master

duration

4 semesters (2 academic years)

language

English

ECTS points

123 ECTS

description

International Marketing specialization within International and Political Studies is an unique postgraduate programme performed in English and dedicated to all individuals who wish to either initiate or strengthen their marketing management career on the international level. Our degree covers a blend of academic knowledge and real-life marketing examples. Course participants are taught by business experts (managers from international and Polish companies) and specialist academics who have practical background in commerce, services and non-profit sectors. Our master diploma helps both to expand and update candidates’ knowledge and to establish valuable business contacts. Our programme was designed to cover the major topics and challenges related to building a company’s international marketing strategy, corporate communications with international stakeholders, corporate finance, and other relevant corporate functions. All the courses offered are lectured in English which allows the participants to get a firm grip of specialized vocabulary and acquire communication skills necessary to perform successfully within international organizations.
The programme embraces the following specialization subjects:
- Marketing Management
- Consumer Behaviour
- International Marketing
- Marketing Research
- Brand Management
- Strategic Management
- Project Management
- International Marketing Communication
- Political Marketing
- Digital Marketing

In addition, the studies broadens the understanding of the complexity of the contemporary business world and supplementing business subjects by a mix of subjects about politics, international relations, multiculural and media communication.

The key skills acquired during the course enable the graduate of International Marketing:
• analyzing the international economic and political situation in terms of a comprehensive risk assessment of the actions taken and adjusting the objectives and scope of the planned activities in the enterprise and public organization to the specificity of the operating conditions
• applying appropriate managerial methods and techniques in the daily practice of managing business and public organizations
• effective team management based on knowledge and competence in the field of corporate communication

The graduate of the specialization is prepared to work in international corporations, enterprises and EU institutions as well as central and local public offices.

tuition

For the updated tuition fees, please visit: http://iso.uni.lodz.pl/study-in-english/tuition-fees/

deadline

15 July 2019

contact

For questions about the studies please contact:
Faculty of International and Political Studies
ul. Składowa 43, 90-127 Łódź, Poland
tel.: +48 42 63 54 265
fax: +48 42 66 55 687
e-mail: interul@uni.lodz.pl
In matters related to the admission procedure please contact:
International Relations Office, University of Lodz
3 Uniwersytecka Str., 90-137 Lodz, Poland
Phone: +48 42 635 42 37
e-mail: admission@uni.lodz.pl www.iso.uni.lodz.pl

www

http://marketing.wsmip.uni.lodz.pl/wydzial/o-nas-marketing

institution

Faculty of International and Political Studies

education requirements

The following documents are required (among others):
1. higher education (Bachelor) diploma or Master degree
2. transcript of records showing the subjects/grades
3. certificate of proficiency in English for foreigners (unless the first degree was taught in English).
For detailed information about the admission procedure please visit: www.iso.uni.lodz.pl