Business Management (master)


Area of Studies

business studies and management sciences



Degree (in English)


  • English
Course Duration

4 semesters

ECTS points



Wroclaw University of Economics and Business

Tuition and Other Fees

1250 euro/semester

Application Deadline(s)

30 July

Course Description

Course Profile

Bachelor of Business Management (BBM) program focuses on all the major aspects of business and management. BBM provides students with a broad understanding of management practices, ensuring a general overview of the operations of business and its environment. The BBM aims at developing students’ effective human, technical and conceptual skills, along with complete knowledge of the core functional areas of management such as: strategy, marketing, human resources, sales, project management and logistics. BBM has a strong innovation and entrepreneurship component. The program helps the students to become committed, ethical and active managers; sparking their curiosity, developing leadership qualities and the ability to influence their organization and society in a positive and significant manner; thereby enabling them to reach the top of their potential.

Student profiles

The graduate will be ready to play entrepreneurial and managerial roles in businesses and non-profit organizations, having a thorough understanding of how to manage people and tasks in order to achieve organizational goals. The graduate will have developed strong competences in innovation, strategy, marketing, HR and sales and will be able to take on leadership positions in organizations of their choice

Career prospects

  • Managerial and entrepreneurial careers in both domestic and international companies
  • Managerial roles in different business organizations, public and non-profit institutions
  • Functional manager career in strategy, HR, marketing, sales, project management or logistics
  • Marketing specialist
  • HR specialist


Innovation and Start-ups

HR Business Partner


Brand Management

Marketing Communications

Sales Management

Education Requirements

Bachelor’s deegree and high level of English


Course Leader dr hab. Anna Witek-Crabb, prof. UEW


Wroclaw University of Economics and Business


International Cooperation Center

Wroclaw University of Economics & Business

ul. Komandorska 118/120
53-345 Wrocław

Building A, room 17, 18 and 16, 27 (Erasmus)

phone +48 71 36 80 836

phone: +48 795 418 615